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24-25 October 2011, London, UK |
A two-day conference offering a European perspective on the technology, selection, implementation and optimisation of enterprise-scale search
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The Economics of Search Engines? Search, Ad Auctions & Game Theory
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30.05.2011 |
The Master Thesis from Jacob Hansen (Copenhagen Business School, Applied Economics and Finance, Summer 2009) explores the fundamental of seach engine economics and marketing.
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Google AdWords & European Trademark Law
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January 2011 |
Is Google violating trademark law by operating its AdWords system?
Communications of the ACM (January 2011, vol. 54 , no. 1)
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