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Enterprise Search Europe Conference

     

24-25 October 2011, London, UK
A two-day conference offering a European perspective on the technology, selection, implementation and optimisation of enterprise-scale search

The Economics of Search Engines? Search, Ad Auctions & Game Theory

   

30.05.2011
The Master Thesis from Jacob Hansen (Copenhagen Business School, Applied Economics and Finance, Summer 2009) explores the fundamental of seach engine economics and marketing.

Google AdWords & European Trademark Law

   

January 2011
Is Google violating trademark law by operating its AdWords system?
Communications of the ACM (January 2011, vol. 54 , no. 1)