3rd Think-Tank meeting organised by Chorus+ and co-located with MIDEM 201 (Cannes, France)
The digital changeover has been highly disruptive to the music business. This Think-Tank was organized in order to discuss the challenges of the music market from a European perspective in an international context and to assess the business and societal impact of current and future music search and recommendation technologies and services. Its aim was to identify what is lying ahead, especially from a technological viewpoint with regard to latest technologies emerging from R&D.
The goal of this Think-Tank was to establish, with highly qualified market and technology experts, a possibly consensual understanding of, and outlook on, the future of future musical services, and to identify a roadmap of crucial technologies for reaching this vision of the future.
Key issues discussed were focused around these questions:
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How / where will music be consumed?
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How will users want to search for music?
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What - technology - is missing to make this possible?
The Think-Tank started with a brief introduction of all the participants by themselves and their role in the music business.
"The next 3-5 years in music" Keynote Speach
Gerd Leonhard opened the Think-Tank by giving a 30 minute keynote presentation specifically for the audience of the Think-Tank, addressing the topics of interest to start off the Think-Tank discussions.
In his presentation he stressed the key changes in the music industry in the coming 3 to 5 years, all centered around one key word: Disruption – or “a total reset on how things work in music”. The problem is no longer can we get it, but how do we get it...
For more information, please download the report here
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