The "Exploring the Future of Mobile Search" workshop was organised by the IPTS as part of the CHORUS+ Project and was held on 9 June in Ghent, Belgium, within the 9th Conference of Telecommunication, Media and Internet Techno-Economics (CTTE).
The main objective of the workshop was to gain insights into the techno-economic and socio-economic trends in mobile search and their impact on the European Economy and Society, in particular with respect to the new search services arising from the unique features of mobile devices and mobile environments, e.g. context-aware or location-based services, social (network) search, and interfacing with the “Internet-of-Things”.
The workshop was organised to discuss and analyse the following aspects of mobile search:
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Market Dynamics. Painting the landscape of mobile search, including the current business models of providers of mobile search and the leading search engines (e.g. strengths, entry barriers, differences amongst them, etc.) and describe their value chain.
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Future Prospects. Identifying emerging techno-economic trends, discussing likely developments and the future market structure in the domain of mobile search.
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SWOT Analysis. Exploring the strengths, the weaknesses, the opportunities and the threats (SWOT) for the European Union with respect to mobile search, focusing on economic drivers and the challenges influencing the future of search engines, as well as any other impediments (of regulatory, technical, economic, or social nature) that may hamper successful deployment in Europe.
In parallel of the workshop was organized the first “Think Tank” of the CHORUS+ Project, working on the same main topic “Mobile Search”.
Workshop report
The full workshop report is available here.
Workshop presentations
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Introduction to the workshop Stavri Nikolov, European Commission, JRC-IPTS and Loretta Anania, European Commission, DG INFSO
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Mobile search: market opportunities and innovation potential - Invited keynote speech (coming soon)
Peggy Anne Salz is the founder, chief analyst and publisher of MSearchGroove, a rich online source of analysis and commentary of mobile search, personalization, recommendation, social media and mobile advertising.
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Future Internet Public-Private Partnership
Bernard Barani, European Commission, DG INFSO
Session 1: Socio-economic aspects of mobile search
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Exploring the socio-economic logic of mobile search
Jose-Luis Gomez Barroso is an Associate Professor in the Department of Applied Economics and Economic History at Universidad Nacional de Educación a Distancia (UNED). He has recently coordinated a study on the Prospects of Mobile Search commissioned by the IPTS.
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The future of mobile search is social
Karen Church is a researcher with Telefonica Research focusing on social mobile information access. She has a PhD in Computer Science from University College Dublin, Ireland with a thesis entitled "A Study of Mobile Internet Usage and Implications for Mobile Search Interfaces".
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From location and social search to mixed reality
Juha Kaario is a Head of Business Development at Varaani Works Oy, a start-up founded in 2010. Previously he was a Senior Business Development Manager at the Nokia Research Center.
Session 2: Technologies and interfaces
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Seeking alternatives: multimodal, social and lazy mobile searching...
Matt Jones is a Professor of Computer Science at the Future Interaction Technology Lab at Swansea University. He has worked on mobile interaction issues for the past fifteen years and has published a large number of articles in this area. Matt is the co-author of "Mobile Interaction Design", John Wiley & Sons Nov 2005.
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Next in mobile search: recommended web standards close by
François Daoust joined the W3C as a Mobile Web Initiative Specialist. He maintains the online W3C mobileOK Checker, contributes as a tutor to the online training sessions on Mobile Web Best Practices and serves as Staff Contact for the Mobile Web Best Practices Working Group.
Session 3: Services, applications and business models
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Mobile search in a touch-centred world
Steve Ives is founder and CEO of Taptu Ltd, a mobile search company based in Cambridge, UK and Denver, USA which has recently received several the 2010 Meffys award for Best Content Discovery and Personalisation Service.
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Multimedia search for the mobile web
Pierre Scokaert the founder of Opensugar, a company specialized in the commercialization of mobile web services for operator portals, ABphone, a multimedia search engine specifically designed for mobile users and he created Airbuzz, a company that helps independent artists market their music on mobile phones.
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Searching, finding, navigating with the Wikitude ecosystem
Philipp Breuss-Schneeweis is the founder of Mobilizy, an Austrian-based startup focusing on location-based services and Augmented Reality. The company\'s flagship product is Wikitude, an Augmented Reality browser, which has won the Grand Prize at the Navteq Challenge 2010 (Mobile World Congress, Barcelona).
Workshop and Think-Tank Roundtable discussion of future trends and directions covering the technological and socio-economic aspects of Mobile Search
The 1st Think-Tank report on "Exploring the Future of Mobile Search" is available to download here! |
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