Simulating Innovation Adoption Behavior: Lessons learned for modelers and programmers

C. Stummer, E. Kiesling:
"Simulating Innovation Adoption Behavior: Lessons learned for modelers and programmers";
in:"Proceedings of the 24th European Modeling and Simulation Symposium", EMSS, 2012, ISBN: 978-88-97999-09-6, S. 90 - 96.

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Abstract:


To adopt or not to adopt an innovation is a question that
is ultimately answered by individual (prospective)
customers. Their behavior is of practical relevance
because it drives the market success of new products or
services and it also constitutes an interesting area for
academic research. In the course of a research project at
the University of Vienna we have developed an agentbased
simulation to investigate this topic. During the
initial months, we reviewed numerous tools (i.e., frameworks
and modeling environments) for this purpose. In
this paper we share experiences we made in this respect
as well as later on when implementing the simulation
tool.